Privacy Policy

Personal information is data that can be used to identify or contact a single person. Pedal Me is committed to protecting its visitors' and Users' privacy. The following Privacy Policy outlines the information by Bike Taxi Limited ('Pedal Me', 'we', 'us' and 'our'), registered at International House, 776-778 Barking Road, Barking, London, England, E13 9PJ, email [email protected], may process and how we may use that information to better serve visitors and Users while using our website www.pedalme.co.uk (the 'Website') our mobile customer application (the 'Application' and 'App') and our on-demand services (collectively the 'Service'). Please review the following carefully so that you understand our privacy practices. If you have questions about this Privacy Policy, please contact us at [email protected] (put 'Privacy Policy' in the Subject line).

1. Terms

‘User’ means a person who has signed up and is registered with Pedal Me for the use or potential use of the Service. ‘Rider’ means the person who is an employee or business partner of, or otherwise retained by Pedal Me and who provides the ride to the User. ‘Carriage’ means a conveyance that is owned and/or used by a Rider to provide the ride or to provide other services.

2. General

2.1 Collection and Use of Personal Information

Personal information is data that can be used to identify or contact a single person. You may be asked to provide your personal information anytime you are in contact with Pedal Me. Pedal Me and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.

2.2 Collection and Use of Non-Personal Information

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it: We may collect information such as occupation, language, zip code, area code, unique device identifier, location, and the time zone where a Pedal Me product is used so that we can better understand customer behaviour and improve our products, services, and advertising. We may collect information regarding customer activities on our website and in applications, and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy. If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

2.3 Children under the age of 18

Pedal Me cares about the safety of children. Because the Service is not directed towards children under 18, they are not allowed to register with or use the Service, or provide personal data. We do not knowingly collect personal information from anyone under the age of 18. If we discover that we have collected personal information from a child under 18, we will delete that information immediately.

3. Use of personal information

3.1 Technical and functional management of the Website and App

When you visit our Website, our website administrators process technical data such as your IP-address, visited webpages, the internet browser you use, your previous/next visited websites and the duration of a visit/session to enable us to deliver the functionalities of the Website. In addition, in certain instances the browser may prompt you for your geo-location to allow us to provide you with an enhanced experience. With this technical data our website administrators can manage the Website, for instance by resolving technical difficulties or improving the accessibility of certain parts of the Website. This way, we ensure that you can (continue to) find the information on the Website in a quick and simple manner. For this purpose we also use cookies. See paragraph 8 for our cookie policy. When you use our App, we also process technical data such as your IP-address, Device ID or MAC-address, and information about the manufacturer, model, and operating system of your mobile device. We use this data to enable us to deliver the functionalities of the App, resolve technical difficulties, provide you with the correct and most up to date version of the App and to improve the function of the App.

3.2 Customer service

When you register as a User, we will collect your name, email address, country, language, password, mobile phone number, IP-address, MAC-address, and your credit card number, expiry date and security code. We will use your contact details to send you a welcoming email to verify your username and password, to communicate with you in response to your inquiries, and to send you service-related announcements, for instance, if our Service is temporarily suspended for maintenance. We will use your registration information to create and manage your Pedal Me account. We may deactivate your account if we suspect that you use our App to commit fraudulent or illegal acts or if you violate our terms of use.

3.3 Enhancing your Pedal Me experience using geo-location

When you use the App through your mobile device, and only if you have consented thereto, we will track your geo-location information, on a real time basis only. We use this information to allow you to view the Riders in your area that are close to your location, set your pick up location and send it to the requested Rider, and see the requested Rider approaching on a map in real time. We may also use this real-time geo-location information to address user or rider support, technical, or business issues that may arise in the course of your use of the App. If you contact Pedal Me customer service while on a journey, and it is necessary to use your real-time geo-location information to address your question, our support personnel will seek your consent before consulting your real-time geo-location. In addition, your choice to use some of the features of the App during the ride, for example, ‘Share my Ride’ will allow you to share your geo-location information with those persons with whom you choose to share such information. You can also decide to share your estimated time of arrival (ETA) with one of your contacts. In that case the App will automatically send your contact a one-time text message from your contact list informing him or her of your ETA. If you do not consent to the tracking of your geo-location, you will still be able to use the basic features of the App. You may at any time withdraw your consent in your Pedal Me account. Further, you can turn the geo-location tracking off at the device level, also temporarily. Your mobile device informs you when geo-location is tracked by displaying the GPS arrow icon. If you are traveling in a Carriage, we will collect the Rider’s geo-location information from the Rider’s mobile device. Because you are travelling in the Carriage, this means we will also indirectly collect your location information. This information is necessary to calculate your fare, send you a receipt showing the route of the ride, allow you to view your trip history in your Pedal Me account, and handle complaints from you or Riders. We will also use the Rider’s geo-location information in an anonymised and aggregated form in order to generate statistical information and management information and to provide you with increased App functionality.

3.4 Personal information

When you request transportation via your use of the App, we provide your first name or last name to the Rider who accepts your request for transportation so that the Rider may contact and find you.

3.5 Photos

If you choose to upload a photo to your Pedal Me account, your photo will be viewable by the Rider who is picking you up so that the Rider is able to verify your identity. You may remove or replace your photo at any time by logging into your account on the Website.

3.6 Telephone numbers and push notifications

If you have requested a ride through the Website or the App, from the time that your ride request is accepted by the Rider, until you reach your destination, you and the Rider will have the ability to contact each other, via the mobile phone used to request the ride. During that time and only if you have consented we will send you push notifications to your mobile phone to let you know if the Rider is on his way to your location and again when he has arrived at your location. To send you push notifications we will process your telephone number. If you do not want to receive push notifications you can always withdraw your consent by changing your settings via the settings page of your mobile telephone.

3.7 Processing payments

When you register as a User, your credit card information is provided to one of our authorised and PCI compliant payment processing providers in order to process payments for your requests or rides. Pedal Me itself DOES NOT collect or store your full credit/debit card information and only collects the first six (the BIN numbers) and the last four digits of your credit card number, the expiration number and (for the US) your zip code. We use this information to prevent fraud.

In cases when a Customer requests a chargeback the Company keeps the right to provide Customer’s personal information and reported trip information to the payment gateway provider including but not limited to Customer’s name, phone number, credit card transaction details, picture, rider’s information, timestamps of the trip, GPS track of the trip, pickup and dropoff locations, total duration and distance, trip cost, any other order detailes passed through the app.

3.8 Marketing

Pedal Me may use your contact details to send you general updates regarding Pedal Me news, special offers and promotions. You may at all times opt-out of receiving these updates.

3.9 Generating management information and statistical data

Pedal Me uses your personal data in an anonymised and aggregated form to closely monitor which features of the Service are used most, to analyse usage patterns and to determine where we should offer or focus our Service. We may share this information with third parties for industry analysis and statistics.

3.10 Administrating job applications

If you wish to apply for a job on our Website we will collect personal information such as your name, email address, phone number and additional information such as resume and gender. We use the information collected within this area of the Website to register and process your application, to determine your qualifications for the position for which you have applied and to contact you.

3.11 Refer-a-friend

If you choose to use our referral feature in the App to tell a friend about our Service, you will be prompted to enter your friend’s email address or mobile phone number or log into your preferred social network. If you elect to refer a friend, we will automatically populate a message for you to send to your friend inviting him or her to try the Service on your behalf, however the actual message will be sent via your mobile device or social network and you will be able to edit the final message before you send it. We do not store your friend’s data.

3.12 Administrating public forums

The Website and the App may offer publicly accessible blogs and community forums. We will use your personal data such as your name, email address, the messages or content you choose to post to administrate and provide you with these services. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, please contact us at [email protected] (put ‘Privacy Policy’ in the Subject line).

4. Our disclosure of your information

We may employ third party companies and individuals to facilitate or provide the Service on our behalf, to process payment, provide customer support, provide geo-location information to our Riders, to host our job application form, to perform Website-related services (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Website’s features) or to assist us in analysing how our Service is used. These third parties have access to your personal information only to perform these tasks on our behalf and are contractually bound not to disclose or use it for any other purpose. Pedal Me will disclose your personal data to the extent that this is legally required, or necessary for the establishment, exercise or defence of legal claims and legal process; or in the event of an emergency pertaining to your health and/or safety.

5. Your rights

As a User, you have the right to information regarding your personal account, including information that you’ve provided to us and information regarding each ride requested via the App. You may at any time request correction or erasure of your personal data, and object to any processing of your personal data by emailing us at [email protected] (put ‘Privacy Policy’ in the Subject line). We will respond to your access and/or correction request within one month. You may also amend your personal details and withdraw any given consent using your Pedal Me account.

6. Retention

Unless specified otherwise in this Privacy Policy, we will retain your information until you cancel your Pedal Me account. If you wish to cancel your Pedal Me account or request that we no longer use your information to provide you services, please contact us at [email protected] (put ‘Privacy Policy’ in the Subject line). To delete your account and your data you should be sent post notarised letter to the address of our company (because we need proof of identity) and account and data will be deleted within 1 month from the receipt of the letter.

7. Security

Pedal Me has taken appropriate technical and organisational security measures against loss or unlawful processing of your personal data. To this purpose, your personal data are securely stored within our database, and we use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) as well as physical safeguards of the locations where data are stored. However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet. Any transmission of information by you to Pedal Me is at your own risk. We recommend that you do not disclose your password to anyone.

8. Cookie policy and other technologies

The Website uses ‘cookies’. A cookie is a small text file that we place on your computer or mobile device to enable various features of the Website. You can change your cookie settings to accept or not accept cookies in your browser settings. The website uses the following cookie categories:

Pedal Me’s website, online services, interactive applications, email messages, and advertisements may use ‘cookies’ and other technologies such as pixel tags and web beacons. These technologies help us better understand user behaviour, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy. Pedal Me and our partners also use cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with Pedal Me more convenient and personal. As is true of most websites, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and clickstream data. We use this information to understand and analyse trends, to administer the site, to learn about user behaviour on the site, and to gather demographic information about our user base as a whole. Pedal Me may use this information in our marketing and advertising services. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers. Pedal Me uses Google Analytics’ cookies. If you have cookies disabled in your browser, these cookies will be blocked. Google Analytics is a web analysis service that is offered by Google Inc. Google Analytics uses cookies to analyse the usage of the Website by Users to give Pedal Me an insight in the way Users use the Website. You can find more information on Google Analytics here.

9. Changes in this privacy policy

We may update this privacy statement to reflect changes to our information practices. We encourage you to periodically review this page for the latest information on our privacy practices. This Privacy Policy was last updated on April 27, 2017.